Keeping Your Mobile App Simple
We in the marketing and communications field do have a tendency to want to cram all of our strategies into each one of our channels from Facebook content to website links, but we need to step back and...
View ArticleOrganizational Digital Stress Disorder
This past month I visited a few friends and colleagues I that haven’t seen for a while and who all work in the digital marketing arena. Through my conversations over …
View ArticleHumor Lost on Brands
More brands are starting to do a better job of measuring consumer's engagement with their brand however they're still not able or willing to put out content that will best boost that consumer's...
View ArticleIs Your Customer Service Team on Social Media?
Is your call center staff on Twitter, Facebook and/or other social media channels? If not, they should be. This department is best suited for addressing customer concerns and issue resolution …
View ArticleBig Data Key to Understanding Path-To-Purchase
A recent article by David Edelman, For Big Data to Work, You Need Intuition, mentioned how big data is becoming critical to making good business decisions, however, companies need to …
View ArticleMeasuring Your Marketing Assists
There's a lot of consternation about the ROI of social media sites and it helps to understand the support role these channels play in getting a customer to convert.
View ArticleOrganizational Challenges of Digital Marketing
70% of senior marketing managers can articulate the performance goals of the top five digital KPIs.
View ArticleDigital Marketing Gaps in Skills May Hinder Sales Results
Hiring managers are struggling these days to find good digital marketing talent.
View Article7 Digital Trends in Association Marketing for 2014
This is my presentation to the Minnesota Society of Association Executives for their annual Marketing and Sales Symposium. Here are 7 main trends I feel are most pertinent to associations for 2104.
View Article7 Digital Marketing Trends for Funeral Industry
2014 DIGITAL MARKETING TRENDS - What Funeral Directors Need to Know
View Article
